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This web site marine.rigidindustries.com states the following, "Powersport vehicles are motorcycles, ATVs, UTVs, snowmobiles and PWCs." We saw that the website stated " All of which look and perform better with Rigid products whether you are hunting, riding, playing or competing in the X-games." It also said "Hunting in the backwoods? Visit Automotive Off-road. The Mining industry requires a light thats not only going get the job done but also rugged enough to get the job done right. Why settle for anything less? Rigid Industries LED Lighting has developed specific lighting components for these industrial applica." The header had rigid as the highest ranking optimized keyword. It is followed by rigid industries, rigid lights, and rigid led which isn't as ranked as highly as rigid. The next words marine.rigidindustries.com used was off-road led lighting. off road led lights was included but will not be understood by web crawlers.